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Bulgari E-Commerce
Gift Signature Packaging

One of the most interesting projects that Corrente Studio has designed in 2017, is the hand-wrapped signature gift packaging for the Bvlgari e-commerce. All jewellery, watches and accessories products are currently delivered all over the world within this special packaging.

The Unboxing Experience

LAYERED | MEMORABLE | CRAFTED

A quest for excellence was the foundation of the project, aimed at conveying Bulgari signature prestige of worldwide boutiques, luxury spa and hotels, in the online shopping experience. Our goal was to provide additional value for online customers creating a memorable and shareable unboxing experience when opening a Bulgari box. A smart design of the inner structure allows the packaging to be suitable for the wide variety in terms of size, of Bulgari products.

Undeniably Bvlgari

DETAILED | COMPLEX | REFINED

A keepsake box made with refined materials and artisanal manufacturing, perfectly wrapped in Bvlgari signature style. Inspired by Via dei Condotti historic boutique, the design on the lit of this exclusive box features the iconic Bvlgari Phanteon mesh with the eight-pointed star and the classic gold of its doors. Nasturtium’s deep red and Imperial Saffron colours details recall Bulgari’s iconic gems and signature perfumes.

video

Opening images and video courtesy of Bvlgari (www.bulgari.com)

DESIGN |
PACKAGING |
DEVELOPMENT |

Client: Bvlgari

Design Direction

Website: www.bulgari.com

Dates: Nov 2016 | Nov 2017

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