The Unboxing Experience
LAYERED | MEMORABLE | CRAFTED
A quest for excellence was the foundation of the project, aimed at conveying Bulgari signature prestige of worldwide boutiques, luxury spa and hotels, in the online shopping experience. Our goal was to provide additional value for online customers creating a memorable and shareable unboxing experience when opening a Bulgari box. A smart design of the inner structure allows the packaging to be suitable for the wide variety in terms of size, of Bulgari products.
DETAILED | COMPLEX | REFINED
A keepsake box made with refined materials and artisanal manufacturing, perfectly wrapped in Bvlgari signature style. Inspired by Via dei Condotti historic boutique, the design on the lit of this exclusive box features the iconic Bvlgari Phanteon mesh with the eight-pointed star and the classic gold of its doors. Nasturtium’s deep red and Imperial Saffron colours details recall Bulgari’s iconic gems and signature perfumes.